Another day, another award for the Honda brand. Winning has become routine for the brand, as it continues to pile up the awards, making our Honda dealer serving Naperville proud to represent such dominance. Honda drivers should also be proud to be a part of the winning ways. Especially because for the fifth time Honda has been named the automotive industry’s “Best Value Brand” in Kelley Blue Book’s 2016 Brand Image Study*. When it comes to getting the most bang for your buck, Honda always delivers.
“This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value,” Honda automobile senior vice president and general manager Jeff Conrad said.
The 2016 Brand Image Awards recognize car companies that scored well in Kelley Blue Book Strategic Insights’ Brand Watch study, which gathers consumer automotive perception data. This award is especially important to Honda because it is decided by you, the shoppers.
The award winning doesn’t just stop there. Luckily for Honda, their rides offer ample amount of space because there’s no shortage on hardware. When it comes to the 2016 IIHS Top Safety Pick+ awards, multiple Honda models took home the title**. The Honda Pilot, the Honda Accord Sedan, the Honda Accord Coupe, and the ever-popular Honda CR-V all earned the title. That means that Naperville area Honda shoppers can have peace of mind in knowing that their Honda is going to protect them on the road.
These vehicles do so with impressive safety technology like the Honda Sensing™ which features Lane Departure Warning, Forward Collision Warning, and the Collision Mitigation Braking System. All of which supply drivers with a watchful eye as they conquer the busy city streets. Along with that, Honda models also feature the exclusive ACE™ Body Structure which enhances occupant protection and crash compatibility in frontal collisions by distributing crash energy more evenly throughout the vehicle.
When it comes to the safety and security of its drivers and passengers, Honda pulls out all the stops.
We can’t wait to introduce all the award winning Honda models to you! That’s why we’d like to invite you to come on in to our Honda dealer serving Naperville to meet with our team today. If you have any questions or concerns, feel free to contact us at (866) 313-2399.
* 2011-2013, 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
**The 2016 Accord Sedan with Honda Sensing™, the 2016 Accord Coupe with Honda Sensing™, the 2016 Pilot with Honda Sensing™, and the 2016 CR-V Touring have been awarded the coveted 2016 TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) in recognition of their superior crash safety performance.