Print

Blog Post List

You are viewing all posts for categories: people

Honda 1st In Consumer Loyalty

Honda has the most loyal customers of any automotive brand. But we already knew that! Well, now it's official, according to a customer survey released by J.D. Power and Associates. Now in its eighth year, this loyalty study "measures the rate at which automotive brands retain their existing customers and the reasons why owners remain loyal."

in 2010, Honda is in first place (tied with American auto maker Ford), with 62% of owners…

Honda CEO Sees EV Potential

Honda Motors CEO Takanobu Ito said that there could be a "huge demand for battery-powered electric-vehicles," in the near future. This is currently the strongest endorsement of alternative fuel technology Ito has made, while his predecessor ignored it as impractical. The Japanese automaker has plans to launch a plug-in hybrid, as well as a pure electric-car by 2012.

"It's starting to look like there will be a market for electric vehicles (EVs)," Ito said.

Honda Goes Social

Honda just released some of its most highly anticipated models, including the all new Odyssey minivan, the updated Fit and their popular Insight Hybrid. All these vehicles are earning top awards and shopper's attention thanks to a little help from social media.

If you don't already know, social media is one of the fastest growing (and ever-changing) advertising tends today. It encompasses blog posts, link building and the use of sites such as