This year, Kelley Blue Book continued giving out their "Brand Image Awards." These awards are given to a number of auto makers for things such as "Best Exterior Design Brand" and "Best Performance Brand." While those two awards would be nice to take home, Honda actually took home a few others. Many people believe the awards that Honda won this year, are the most prestigious ones that KBB gives out. And the folks at Honda Superstore of Joliet would have to agree!

Honda humbly took home the "Most Trusted Brand" and "Best Value Brand" awards. While we strongly agree that performance and prestige are nice, they can only take a brand so far. Honda, meanwhile, is a brand that you can count on today, and many years down the road. You will certainly save a lot of money if you decide to finance a new Honda, and you will also be pleased to know how little service or repair your Honda will need!

"We are honored to accept two awards that point so directly to Honda's core tenets," says American Honda Executive Vice President of Sales, John Mendel. "With Honda constantly striving to earn trust by providing the finest overall ownership value, it's inspiring to see those efforts resonating with consumers."¹

If you would like to come see the value that each of our new new Honda offers, feel free to contact Honda of Joliet today. Conveniently located at 3225 North Plainfield Rd in Joliet, IL, we are a short drive from Orland Park and Aurora.  Give us a call if you have any questions or concerns about our new 2012 Honda lineup!

Source: ¹http://www.marketwatch.com/story/honda-earns-2012-kelley-blue-book-brand-image-awards-for-best-value-brand-and-most-trusted-brand-2012-04-05